Effective small-business web pages produce fresh qualified leads and customers automatically . If it happens that your website is gaining at least one hundred visitors each month , it should be generating a number of qualified leads and customers without intervention from you . Otherwise , you need to increase your current conversions rate — the percent of your traffic who turn out to be qualified leads or potential customers for your internet business . If you have a low conversions rate , it doesn’t matter how much website traffic you build . You will up till now acquire inadequate results . But if you increase your very own conversion rate , you will see more qualified leads and potential customers from your current existing site traffic today . conversions The conversions rate equals the volume of qualified leads and/or customers divided by site visitors . In this instance , 1 sale divided by 20 visitors equals a 5 % conversions score .
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