What Is The Marketing Mix? The Marketing Mix makes up to be one of the more famous marketing terms and it is the operational or tactical part of a marketing plan or strategy. “Marketing Mix” is ‘n phrase that is generally used to highlight the different kinds of choices that individuals have to implement in order to successfully market their product or service. The marketing mix has 4 components and they have a broader term called the 4Ps or marketing. They are the Product, Place, Price and Promotion.
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